Sheena Yap Chan · WSJ Bestselling Author · TEDx Speaker
One speaking opportunity every week.
More clients. Or your next big move.
Speaking and podcast appearances are the most leveraged visibility channel most experts never fully use — the one that turns into clients, authority, and the opportunities that find you. In The Room™ delivers the opportunities. You show up and pitch.
Stages Sheena has spoken from — NASA · NBC · Live Nation
A speaking feature is not the outcome. It's the beginning.
Most people treat speaking and podcast guesting as a vanity metric. Members of In The Room™ treat it as a pipeline. Here's what that looks like in practice.
A curated opportunity lands in your inbox
Podcast, stage, summit — sourced and delivered with deadlines and fit guidance.
You pitch and get booked
Members who pitch consistently typically book within three weeks.
You appear in front of an aligned audience
Not a social media post. A real conversation with people who came to listen.
The right audience turns into the right opportunity
For some that's a discovery call and a paying client. For others it's an inbound invitation, a recruiter, a stage that leads to the next stage.
Visibility compounds either way.
You already know speaking works. You just haven't made it consistent.
The good opportunities aren't where you're looking
By the time most speaking calls and guest pitches are widely circulated, the hosts already have a shortlist. Early access is the advantage.
Searching consistently is a part-time job
Hours a week hunting for opportunities, tracking deadlines, saving links you never return to. You're running a business — that's not sustainable.
The blank page wins every time
You find something good. You open a doc to pitch. You close it. The window closes. This isn't a discipline problem — it's a structure problem.
Less experienced people keep getting chosen
Not because they're more qualified — because they showed up more consistently in the right rooms. Visibility beats expertise, until you fix it.
The gap between where you are and where you want to be isn't talent, credentials, or readiness. It's a systematic visibility problem — and it has a systematic solution.
In The Room™ turns speaking into a repeatable system.
Three things have to happen consistently: find the right opportunities, pitch them, and refine what's working. In The Room™ is built around all three.
Opportunities delivered weekly
Curated speaking calls, podcast features, summits, panels and conferences — USA, Canada and Virtual — sourced before they're widely circulated. Deadlines and fit guidance included. Your only job is to decide what to pitch.
Protected time to pitch
Weekly live Pitch & Send sessions give you dedicated time to write and submit — with accountability that removes the friction of starting alone. The structural fix for the blank-page problem.
Real-time feedback on your pitches
Hot-seat sessions where your actual pitch gets reviewed before you send it. Messaging refinement, positioning feedback and direct coaching — so your conversion improves every round.
Whether you're building a client pipeline or building a name in your industry, the bottleneck is the same.
Consistent visibility in the right rooms. In The Room™ removes the search so you can spend your energy being seen.
What happens when you actually pitch.
"Within 3 weeks of joining, I landed my first podcast feature — and 2 of those listeners booked discovery calls with me. One became a paying client. I'd been putting this off for months."
"I'd been 'planning to pitch' for six months. The Pitch & Send sessions eliminated every excuse I had. Having a room of people doing it alongside you changes everything."
"I went on a podcast to talk about our work — not to ask for anything. Months later, when a funder was deciding where to put their support, that visibility was part of why they already knew who we were. The sponsorship for our leadership programs came out of relationships that started with being heard."
Start where you are. Scale when you're ready.
Every tier is built around the same goal: opportunity from speaking. The difference is how much support you want getting there.
The Visible Starter
For experts who want the leads without the search. Start here, see what's possible, upgrade when momentum calls for it.
- Weekly curated speaking + podcast opportunities
- Monthly master opportunity list
- USA, Canada & Virtual placements
- Submission deadlines + direct links
- Pitch context & audience-fit guidance
The Consistent Speaker
For experts who know the problem isn't finding opportunities — it's actually sending the pitch. The live sessions fix that.
- Everything in Access
- Weekly live Pitch & Send sessions
- Protected time to write and submit weekly
- Accountability without pressure
- Outreach refinement support
The In-Demand Authority
For experts making speaking their primary channel who want real-time coaching to maximize every pitch they send.
- Everything in Action
- Biweekly live Pitch Room calls
- Hot-seat feedback on your actual pitches
- Messaging + positioning refinement
- Direct coaching to strengthen authority
No contracts · Cancel anytime · Opportunities arrive this week
Every week you don't pitch is a room someone else fills.
Speaking slots are booked weeks and months in advance. Podcast hosts build their guest pipeline well before episodes record. The experts getting booked right now started pitching while you were still planning to.
Average lead time for speaking slots
Most stage bookings are filled 6–8 weeks before the event.
Average first booking for active members
Members who pitch consistently see results fast — the opportunities are there.
Ad spend required
Speaking is earned media. Every booking compounds your authority without a media budget.
Built by someone who has actually done it — at scale.
In The Room™ isn't theory assembled from a course on speaking. It's a decade of pitching, booking and building a global platform through visibility — distilled into a system you can use every week.
Sheena Yap Chan has done 800+ interviews, hosted a podcast with 1.3M+ downloads, spoken for NASA, Live Nation and UKG, and landed a Wiley book deal. Every piece of that was built through consistent, strategic visibility.
- WSJ & Publishers Weekly Bestselling Author (Wiley)
- Host, The Tao of Self-Confidence — 1.3M+ downloads, 800+ interviews
- Speaker: NASA, Live Nation, UKG
- Featured: NBC News, FOX, Mindvalley
- TEDx Speaker
What you're probably wondering.
Bookings are the mechanism — the outcome is yours to shape. Speaking puts you in front of an aligned audience that came specifically to learn from you: a different quality of attention than a social post or ad. For some members that becomes paying clients within weeks; for others it's an inbound invitation, a sponsor, or recognition in their field. The conversion depends on how you show up in the room — that's where the coaching tiers help.
No. You need relevant expertise and the willingness to pitch. Hosts and organizers are looking for voices their audience will find valuable — not follower counts. Many members book their first appearances before they have any significant online presence.
That's exactly what the Action tier is built for. The research is consistent, the blank-page problem is real, and sitting down alone to pitch is hard. The live Pitch & Send sessions remove all three friction points — you show up, write and submit in a structured session with others doing the same. Most members send their first pitch within the first session.
Start with Access at $10 and spend a month seeing the quality of opportunities. When one of those bookings brings real value — a client, a sponsor, a stage that moves your career — the math on the higher tiers becomes obvious. You can upgrade at any time.
You can. Most people spend hours searching, miss deadlines, apply inconsistently, or don't apply at all. In The Room™ removes the search so that time goes into pitching instead. The structure and accountability are what separate members who book from those who stay stuck in research mode.
Your next opportunity is in a room you haven't entered yet.
You have the expertise. The audiences exist. The only thing missing is consistent, strategic visibility — and a system to get there.
From $10/month · No contracts · Cancel anytime