In The Room™ — Sheena Yap Chan
Sheena Yap Chan · WSJ Bestselling Author · TEDx Speaker

One speaking opportunity.
One paying client.
Every week.

Speaking and podcast appearances are the most leveraged client acquisition channel most experts never fully use. In The Room™ delivers the opportunities. You show up and pitch.

1.3M+ Podcast Downloads
800+ Interviews Conducted
3 Weeks Avg. First Booking
NASA · NBC · Live Nation Stages Sheena Has Spoken From

A speaking feature is not the outcome. It's the beginning.

Most people treat speaking and podcast guesting as a vanity metric. Members of In The Room™ treat it as a pipeline. Here's what that looks like in practice.

01
Curated opportunity lands in your inbox Podcast, stage, summit — sourced and delivered with deadlines and fit guidance
02
You pitch and get booked Members who pitch consistently typically book within 3 weeks
03
You appear in front of an aligned audience Not a social media post. A real conversation with people who came to listen
04
Listeners become leads, leads become clients "2 of those listeners booked discovery calls. One became a paying client." — Sarah M., Career Coach

You already know speaking works. You just haven't been able to make it consistent.

01

The good opportunities aren't where you're looking

By the time most speaking calls and podcast guest pitches are widely circulated, the hosts already have a shortlist. Early access is the advantage.

02

Searching consistently is a part-time job

Hours a week hunting for opportunities, tracking deadlines, and saving links you never return to. You're running a business. That's not a sustainable use of your time.

03

The blank page wins every time

You find something good. You open a doc to pitch. You close it. You tell yourself you'll do it tomorrow. The window closes. This is not a discipline problem — it's a structure problem.

04

Less experienced people keep getting chosen

Not because they're more qualified. Because they showed up more consistently in the right rooms. Visibility beats expertise every time, until you fix the visibility.

The gap between where you are and where you want to be isn't talent, credentials, or readiness. It's a systematic visibility problem — and it has a systematic solution.

In The Room™ turns speaking into a repeatable client acquisition system.

Three things have to happen consistently: find the right opportunities, pitch them, and refine what's working. In The Room™ is built around all three.

📬

Opportunities delivered weekly

Curated speaking calls, podcast features, summits, panels, and conferences — USA, Canada, and Virtual — sourced before they're widely circulated. Deadlines and fit guidance included. Your only job is to decide what to pitch.

✍️

Protected time to pitch

Weekly live Pitch & Send sessions give you dedicated time to write and submit — with accountability that removes the friction of starting alone. This is the structural fix for the blank-page problem.

🎯

Real-time feedback on your pitches

Hot seat sessions where your actual pitch gets reviewed before you send it. Messaging refinement, positioning feedback, and direct coaching — so your conversion rate improves with every round.

What happens when you actually pitch.

3 wks First booking
2 Discovery calls
1 New paying client

"Within 3 weeks of joining, I landed my first podcast feature — and 2 of those listeners booked discovery calls with me. One became a paying client. I'd been putting this off for months."

Sarah M. — Career Coach
$0 Spent on ads
4 Bookings in 60 days

"I'd been 'planning to pitch' for six months. The Pitch & Send sessions eliminated every excuse I had. Having a room of people doing it alongside you changes everything."

Marcus T. — Business Strategist

Start where you are.
Scale when you're ready.

Every tier is built around the same goal: clients from speaking. The difference is how much support you want getting there.

Access
The Visible Starter
$ 10 / month

For experts who want the leads without the search. Start here, see what's possible, upgrade when momentum calls for it.

  • Weekly curated speaking + podcast opportunities
  • Monthly master opportunity list
  • USA, Canada, and Virtual placements
  • Submission deadlines + direct links
  • Pitch context & audience fit guidance
Get Started →
Authority
The In-Demand Authority
$ 498 / month

For experts making speaking their primary client channel and who want real-time coaching to maximize every pitch they send.

  • Everything in Action
  • Biweekly live Pitch Room calls
  • Hot seat feedback on your actual pitches
  • Messaging + positioning refinement
  • Direct coaching to strengthen authority
Become the Authority →

No contracts · Cancel anytime · Opportunities arrive this week

Every week you don't pitch is a room someone else fills.

Speaking slots are booked weeks and months in advance. Podcast hosts build their guest pipeline well before episodes record. The experts getting booked right now started pitching while you were still planning to.

The window isn't closing gradually. For many opportunities, it's already closed.

Claim Your Spot This Week →
6–8 wks
Average lead time for speaking slots Most stage bookings are filled 6–8 weeks before the event
3 wks
Average first booking for active members Members who pitch consistently see results fast — the opportunities are there
$0
Ad spend required Speaking is earned media. Every booking compounds your authority without a media budget

Built by someone who has actually done it — at scale.

In The Room™ isn't theory assembled from a course on speaking. It's a decade of pitching, booking, and building a global platform through visibility — distilled into a system you can use every week.

Sheena Yap Chan has done 800+ interviews, hosted a podcast with 1.3M+ downloads, spoken for NASA, Live Nation, and UKG, and landed a Wiley book deal. Every piece of that was built through consistent, strategic visibility.

WSJ & Publishers Weekly Bestselling Author (Wiley)
Host, The Tao of Self-Confidence Podcast — 1.3M+ downloads, 800+ interviews
Speaker: NASA, Live Nation, UKG
Featured: NBC News, FOX, Mindvalley
TEDx Speaker
Sheena Yap Chan

What you're probably wondering.

Will this actually get me clients, or just bookings?

Bookings are the mechanism — clients are the outcome. The system works because speaking puts you in front of an aligned audience that came specifically to learn from you. That's a different quality of attention than a social post or ad. One podcast feature has produced paying clients for members within weeks. The conversion depends on how you show up in the room — that's where the coaching tiers help.

Do I need an existing audience or brand?

No. You need relevant expertise and the willingness to pitch. Hosts and event organizers are looking for voices their audience will find valuable — not follower counts. Many members book their first appearances before they have any significant online presence.

I've tried to pitch before and never sent anything. Will this be different?

That's exactly what the Action tier is built for. The research is consistent, the blank page problem is real, and sitting down alone to pitch is hard. The live Pitch & Send sessions remove all three friction points — you show up, write, and submit in a structured session with others doing the same. Most members send their first pitch within the first session.

What if $498/month is a stretch right now?

Start with Access at $10 and spend a month seeing the quality of opportunities. When one of those bookings brings in a client — and members typically see that within weeks of pitching consistently — the math on the higher tiers becomes obvious. You can upgrade at any time.

Can't I just find opportunities myself?

You can. Most people spend hours searching, miss deadlines, apply inconsistently, or don't apply at all. In The Room™ removes the search so that time goes into pitching instead. The structure and accountability are what separate members who book from those who stay stuck in research mode.

Your next client is in
a room you haven't entered yet.

You have the expertise. The audiences exist. The only thing missing is consistent, strategic visibility — and a system to get there.

Start Getting Booked This Week →

From $10/month · No contracts · Cancel anytime

© 2025 Sheena Yap Chan · In The Room™ sheenayapchan.com